The Setup Factory Analytics.

The market tells you where to look — We make it visible.

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Quantify Leadership. Analyze Rotation. Stay Ahead.

A Complete Trading Framework. One Subscription.

The Setup Factory Research

— Swing trading Substack published 3-4x weekly

Swing trading service with 350+ paid members

— Weekly curated watchlists

High-conviction setups and trade ideas with thoughtful strategies of execution

— Align with the market

Through weekly in-depth market analysis and daily pre-market notes

The Setup Factory Analytics

— Analyze thematic rotation and market leadership

With one unified systematic platform built for swing traders

— Identify emerging leadership early

Visualize how themes transition from lagging to leading over time, to identify new emerging leadership

— Know what's leading today

Live relative strength theme tracker updated every 15 minutes

The Setup Factory Membership

Accessed through a paid Substack subscription

— The Setup Factory Research

A complete swing trading service providing weekly swing trade setups in-depth market analysis and daily market alignment

— The Setup Factory Analytics

Engineered to identify emerging thematic leadership by visualizing complex rotational analysis in an intuitive way

— Private Discord Community

350+ active traders sharing setups, insights and discussions

Join now

Decode Thematic Rotations Early

Complex data, made visually accessible. Track relative strength momentum across sectors and visualize how themes strengthen and weaken over time.

In my experience, successful investing is less about prediction and more about alignment. Leadership rotation was always my most important tool as a hedge fund portfolio manager—identifying where leadership is emerging, and recognizing when it is fading is essential. The Setup Factory Analytics finally provides a systematic process to capture this with precision.

Mikael Syding

Hedge fund portfolio manager 2000-2015 at Futuris Brummer, European Hedge Fund of the Decade.

Frequently asked questions

Access to the analytics platform is included in a paid membership to The Setup Factory Substack publication.

The platform is built specifically for the TSF community. Once you are a paid subscriber, you can log in using the same email associated with your Substack subscription.

As swing traders, our goal is to trade the leading stocks. And historical data shows that 50% or more of a stocks performance is directly tied to the performance of its theme & sector. We therefore want to focus on the best groups of stocks —those showing clear relative strength compared to the broad market. These are the stocks that produce outsized returns.

The Setup Factory Analytics allows you to track exactly how capital is rotating between groups. By monitoring both risk-on and risk-off sectors (including flight-to-safety groups and market breadth), you can spot subtle shifts in risk appetite before they become obvious.

This gives you a complete rotational analysis resource, to monitor both overall market health and emerging leadership. And aligning yourself with the leading groups and noticing thematic rotations is crucial for swingtrading.

The Setup Factory Analytics is designed specifically for the swing trading timeframe of 0–10 weeks. We track 38 themes & sectors, to help you understand core market dynamics—such as noticing defensive rotation at the start of a correction. As well as tracking new thematic leadership.

Our platform includes the ability to track high-growth themes like Nuclear Energy, Drones, Space, Robotics, AI-Datacenters & Infrastructure, Crypto, Speculative Tech, Artificial intelligence and much more.

As the market evolves, the platform adapts; new themes are added as they emerge to ensure you are always aligned with where the "smart money" is moving. And by capturing changes in relative strength week by week, we fit the timeframe of a swing trader without lagging signals.

A paid subscription to The Setup Factory substack provides access to a complete trading ecosystem:
The Setup Factory Analytics platform, The Setup Factory Substack swing-trading service, and a private Discord community.

The Substack newsletter delivers weekly swing-trade setups, in-depth market analysis, daily market alignment, and ongoing trading education.

The Analytics platform complements this by giving members the tools to conduct their own research, track relative strength, and monitor thematic rotation across the market.

By observing how themes transition between lagging, improving, weakening and leading over time. Members can then focus attention on areas of emerging strength and identify individual stocks within those groups.