The Setup Factory Analytics.

The market tells you where to look — We make it visible.

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Quantify Leadership. Analyze Rotation. Stay Ahead.

The Setup Factory Research

— Swing trading publication on Substack

Published 4x weekly to 400+ paid members

— Weekly curated watchlists and setups

Sent every Sunday, with more stocks and setups added through the week.

— Weekly In-depth and objective market analysis

Assessing market conditions from a swing trader's perspective.

The Setup Factory Analytics

— Analyze thematic rotation and market leadership

With one unified systematic platform built for swing traders

— Identify emerging leadership early

Visualize how themes transition from lagging to leading over time, to identify new emerging leadership

— Thematic RS Stock Screener

A unique screening engine that surfaces the leaders in every theme — comparing a stock's relative performance against its peers, together with other proprietary signals.

The Setup Factory Membership

Accessed through a paid Substack subscription

— The Setup Factory Research

Published 4x weekly via Substack

— The Setup Factory Analytics

We are always developing the platform, with new features launching every month

— Private Discord Community

400+ members sharing insights and discussing trading daily

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Decode Thematic Rotations Early

Complex data, made visually accessible. Track relative strength momentum across sectors and visualize how themes strengthen and weaken over time.

In my experience, successful investing is less about prediction and more about alignment. Leadership rotation was always my most important tool as a hedge fund portfolio manager—identifying where leadership is emerging, and recognizing when it is fading is essential. The Setup Factory Analytics finally provides a systematic process to capture this with precision.

Mikael Syding

Hedge fund portfolio manager 2000-2015 at Futuris Brummer, European Hedge Fund of the Decade.

Frequently asked questions

Access to the analytics platform is included in a paid membership to The Setup Factory Substack publication.

The platform is built specifically for the TSF community. Once you are a paid subscriber, you can log in using the same email associated with your Substack subscription.

As swing traders, our goal is to trade the leading stocks. And historical data shows that 50% or more of a stocks performance is directly tied to the performance of its theme & sector. We therefore want to focus on the best groups of stocks —those showing clear relative strength compared to the broad market. These are the stocks that produce outsized returns.

The Setup Factory Analytics allows you to track exactly how capital is rotating between groups. By monitoring both risk-on and risk-off sectors (including flight-to-safety groups and market breadth), you can spot subtle shifts in risk appetite before they become obvious.

This gives you a complete rotational analysis resource, to monitor both overall market health and emerging leadership. And aligning yourself with the leading groups and noticing thematic rotations is crucial for swingtrading.

The Setup Factory Analytics is designed specifically for the swing trading timeframe of 0–10 weeks. We track 50+ themes & sectors, to help you understand core market dynamics—such as noticing defensive rotation at the start of a correction. As well as tracking new thematic leadership.

Our platform includes the ability to track high-growth themes like Nuclear Energy, Drones, Space, Robotics, AI-Datacenters & Infrastructure, Crypto, Speculative Tech, Optics & Connectivity and much more.

As the market evolves, the platform adapts; new themes are added as they emerge to ensure you are always aligned with where the "smart money" is moving. And by capturing changes in relative strength week by week, we fit the timeframe of a swing trader without lagging signals.

A paid subscription to The Setup Factory substack provides access to:

TSF -Substack newsletter
TSF - Analytics platform
TSF - Discord